{"id":13197,"date":"2025-09-01T06:44:14","date_gmt":"2025-09-01T06:44:14","guid":{"rendered":"https:\/\/bus.rmutp.ac.th\/en\/?page_id=13197"},"modified":"2025-09-01T06:45:51","modified_gmt":"2025-09-01T06:45:51","slug":"recommended-literature","status":"publish","type":"page","link":"https:\/\/bus.rmutp.ac.th\/en\/recommended-literature\/","title":{"rendered":"Recommended Literature"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13197\" class=\"elementor elementor-13197\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecddb40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecddb40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-106a113\" data-id=\"106a113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d46990 elementor-widget elementor-widget-heading\" data-id=\"4d46990\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended Literature:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a615cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a615cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd3de19\" data-id=\"bd3de19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-879d2bc elementor-widget elementor-widget-text-editor\" data-id=\"879d2bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\"contenttable contenttable-0\"><tbody><tr class=\"tr-even tr-0\"><td class=\"td-0\"><p>David, R.D..\/ Forest, R.D.: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 2016<\/p><\/td><\/tr><tr class=\"tr-odd tr-1\"><td class=\"td-0\"><p>Wunder, T.: Essentials of Strategic Management: Effective Formulation and Execution of Strategy, 2016<\/p><\/td><\/tr><tr class=\"tr-even tr-2\"><td class=\"td-0\"><p>Porter. M.E.: Competitive Strategy: Techniques for Analyzing Industries and Competitors, 2004Campbell, A.\/ Gutierrez, M.\/Lancelott, M.: Operating Model Canvas: aligning operations and organization with strategy, 2017<\/p><\/td><\/tr><tr class=\"tr-odd tr-3\"><td class=\"td-0\"><p>Campbell, A.\/ Gutierrez, M.\/Lancelott, M.: Operating Model Canvas: aligning operations and organization with strategy, 2017<\/p><\/td><\/tr><tr class=\"tr-even tr-last\"><td class=\"td-0\">Kotler, P,\/Berger, R,\/Bickhoff, N.: The Quintessence of Strategic Management, 2nd edition, Springer 2016 (online)<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recommended Literature: David, R.D..\/ Forest, R.D.: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 2016 Wunder, T.: Essentials of Strategic Management: Effective Formulation and Execution of Strategy, 2016 Porter. M.E.: Competitive Strategy: Techniques for Analyzing Industries and Competitors, 2004Campbell, A.\/ Gutierrez, M.\/Lancelott, M.: Operating Model Canvas: aligning operations and organization with strategy, 2017 Campbell, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/pages\/13197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/comments?post=13197"}],"version-history":[{"count":7,"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/pages\/13197\/revisions"}],"predecessor-version":[{"id":13204,"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/pages\/13197\/revisions\/13204"}],"wp:attachment":[{"href":"https:\/\/bus.rmutp.ac.th\/en\/wp-json\/wp\/v2\/media?parent=13197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}